The Open for Business Small Business Speaker Series is presented by the Town of Apex, Apex Chamber of Commerce and Small Business Center at Wake Tech. The series will help connect Apex's small business community with business leaders and stakeholders to expand educational and professional development opportunities. This new series will help educate and prepare our current small businesses to be successful in our community.
Dana Cassell, Small Business Counselor and Small Business Consultant will be presenting how to successfully market your small business with a limited budget! As an experienced digital marketer and owner of her own business for the last 10 years, Dana Cassell specializes in helping clients with strategic planning and digital marketing. Dana also helps people in the beginning startup phases of establishing their business. The majority of her work focuses on defining brand strategies and strengthening her client’s businesses by better leveraging their brand and reaching their target markets. Dana also excels at helping clients integrate digital marketing into existing business plans, and frequently spends time educating on effective digital marketing management