Business Education Master Series: Social Media

Learn to leverage your presence online in this Part 3 of our Business Education Master Series, Social Media. In today's fast-paced digital landscape, social media strategies have become paramount for businesses aiming to stay competitive and relevant. Hear from Megan Ellisor, Director of Social Media at NC State University, and Molly Donovan, Assistant Director of Social Media at NC State University. 

Megan Ellisor and Molly Donovan lead NC State University's Social Media Strategy Hub, an integrated marketing and communications center that brings together social media experts and cutting-edge technology. Their team of 12 manages social media accounts from across the university, including the university's main accounts, which regularly rank among the most-engaged social accounts in higher education. In addition to content development, strategy, and community management, they also support issues management, advertising and other university campaigns. Together, they have 12 years of experience, including content creation and analytics for Facebook, X (Twitter), Instagram, LinkedIn, TikTok, Threads and YouTube.